Show empathy for how hard it is to carry that overgrown purse. Spend the time in your marketing, connecting with her.
She wants to know that you care about her and her plight, when you sell her your amazing, mega-organizational handbag. The Mom who is exhausted carrying around a giant purse that contains everything known on the periodic table of elements. In fact, you may consider, minimizing the mention of “you” to the smallest amount possible. My point being, don’t make your first impression with your audience ABOUT YOU. Okay…maybe the Star Wars figures, I mean especially if they have that one Rare Boba Fett*… You see, you CAN begin your marketing by sharing your giant Pedigree* of Success, your giant Rolodex* of clients that come at your every beck and call, and your impressive collection of Vintage Star Wars action figures, boxed in mint condition. Teddy Roosevelt has been quoted many a time, “Nobody cares how much you know until they know how much you care.” And this goes especially for Marketing to Your Audience!
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So, let’s get out there and take a fresh approach to comedy, and whatever you do, if you see two clowns walking your way…RUN! Clients DON’T CARE ABOUT YOU…until you care about themīy Ydraw | | Authenticity, Creative Marketing, Emotional Connection, how to make a whiteboard animation, Humor, Marketing, Memory, Story Telling, video, Video Content, Video Marketing, Video Strategy Guide, Writing a Script, Ydraw By using these tried and true principles of Improv Comedy, you can help your audience laugh at the unexpected, learn about your great product/service and keep them interested and wanting more. Just remember that comedy is subjective, but so is being bored out of your seat. See how easy it is to relate? All you have to do is capture a moment when someone has used your product in such a way that it brings a clear feeling to your audience. Did that put a smile on your face just thinking about it? How about when you scoop peanut butter from a freshly open jar, yeah there’s that satisfaction face. Think about how you feel when you pop bubble wrap. This scenario leads us to the truth of comedy…Relatability! We just know! If we focused on the body, or what happened the scene would drag on, the audience would get board with details and information that they don’t need. So, we know they are clowns, we know they are friends, and we know what happened…but they don’t have to tell us that they murdered this guy. The conversation continues as they are digging a shallow grave wearing their clown costumes. It’s just us brother.”Ĭlown 2: (in tears) “Life is just so unfair! But hey how’s the wife and kids?”Ĭlown 1: “They’re real good. You deserve better!”Ĭlown 2:“You know Joe I just don’t understand, I did everything I could to make her happy.”Ĭlown 1:“Hey, you know, it’s okay if you want to cry. It appears that they are covering up a murder! The scene is quite grim and creepy… so how is this funny? The car lights flicker on and we get a better look of the situation… only to reveal…two clowns? Okay, now this is way more terrifying, but their must be more to the story… so as we get closer, we overhear…Ĭlown 1:“Look Stan, all I’m saying is I’m sorry she left you.
It’s dark, but we can see that there’s a body behind them. We see two shadowy figures digging holes in a graveyard. So let’s take a look at this funny scenario…. We have all been there…the time in the grocery store when two people are having a conversation in public and you can’t help but listen, even though you know the topic should have probably been left at home…yeah that stuff. The ups and downs of dating and heartbreak or fighting for that perfect job, only to find out that it isn’t so perfect. Think about sitcoms, why do they work? They take something so simple, like everyday life and exploit it. So, let’s look at a few simple principles used in Improv to make your video funny to all of your audience!įirst and foremost, there is TRUTH in COMEDY! The funny comes from the experiences we have all had in our lives. What makes things funny? Our own sense of humor isn’t always funny to the guy sitting next to us. How To Keep Your Audience Interested Through HUMOR!īy Ydraw | | animated doodle videos, animated doodle videos, animated explainer video, Animated Whiteboard Videos, animation, Animation Production, Animation Video, Authenticity, Creative Marketing, Emotional Connection, how to make a whiteboard animation, Humor, Marketing, Story Telling, Video Content, Video Marketing, video online marketing, Whiteboard animation, Whiteboard Video, Ydraw
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